The Chamber of Commerce and the Gibraltar Federation of Small Businesses have teamed up with Her Majesty’s Government of Gibraltar to launch a marketing campaign to support local businesses after several months of lockdown.
The campaign is aimed at encouraging the community to spend locally and to highlight the connection between local spending and local consumption on our economy. This economic activity enables the Government to continue investing in the field of education, our healthcare system, policing and other essential services and local infrastructure that we all benefit from.
The campaign is not just about buying from local shops or dining in local restaurants, there are many goods and service companies which supply the local market. Every local company is going to need the help of the community to rebuild their business.
The Chamber and the GFSB would like local consumers as well as local businesses to, where possible, consider using local suppliers first, before sourcing goods from elsewhere. This keeps money circulating in the local economy and the multiplier
effects are beneficial for the community as a whole.
Vijay Daryanani, Minister for Business said, “At a time when many local businesses have been forced to close for several months due to the pandemic, it is critically important that we all continue to unite as a community and try and support as many local businesses as possible.” Echoing this sentiment Christian Hernandez, President of the Chamber added, “Supporting local business goes hand in hand with ensuring that we have an dynamic and healthy economy which creates jobs and generates revenues for the Government.” Similarly Julian Byrne, Chairman of the Federation of Small Businesses said: “We have done well so far but there are still some big challenges ahead and we need to support each other to meet them successfully.”
The campaign will run for a period of 5 months on social media supplemented by offline media.