More sustainable materials. Whenever possible, and whilst focussing upon functionality and quality, with newer and more sustainable materials. This means selecting high quality materials that are recycled or lend themselves to recycling, materials derived from renewable sources and ethically sourced.
Reduce waste. In the way we interact with our environment, unnecessary waste is no longer an option. Replacing disposable products made of non-renewable resources by reusable products or biodegradable materials is an important step forward.